Privacy Policy for Alpha Finance Solutions

Last Updated: June 25, 2026

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal Data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words whose initial letters are capitalized have meanings defined under the following conditions. These definitions shall have the same meaning regardless of whether they appear in singular or plural.

Definitions

For the purposes of this Privacy Policy:

• Account means a unique account created for You to access our Service or parts of our Service.
• Affiliate means an entity that controls, is controlled by, or is under common control with a party, where “control” means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
• Company (referred to as “the Company”, “We”, “Us”, or “Our”) refers to Alpha Finance Solutions.
• Cookies are small files placed on Your computer, mobile device or any other device by a website containing details of Your browsing history and other information.
• Country refers to Karnataka, India.
• Device means any device that can access the Service such as a computer, mobile phone or digital tablet.
• Personal Data (or “Personal Information”) means any information that relates to an identified or identifiable individual.
• We use the terms “Personal Data” and “Personal Information” interchangeably unless a law requires otherwise.
• Service refers to the Website.
• Service Provider means any natural or legal person who processes data on behalf of the Company.
• Usage Data refers to data collected automatically, either generated through use of the Service or from the Service infrastructure.
• Website refers to Alpha Finance Solutions .
• You means the individual accessing or using the Service, or the company or legal entity on whose behalf such individual is accessing or using the Service.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide certain personally identifiable information that can be used to contact or identify You.

This information may include, but is not limited to:

• Email Address
• First Name and Last Name
• Phone Number
• Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as:

• Your Device’s Internet Protocol (IP) address
• Browser type and version
• Pages visited on Our Service
• Date and time of Your visit
• Time spent on pages
• Unique device identifiers
• Diagnostic and analytical data

When You access the Service using a mobile device, We may automatically collect information including:

• Mobile device type
• Mobile device unique ID
• Mobile IP address
• Mobile operating system
• Mobile browser type
• Unique device identifiers
• Diagnostic data

We may also collect information that Your browser sends whenever You visit Our Service or access the Service through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to monitor activity on Our Service and store certain information.

Tracking technologies may include:

• Cookies or Browser Cookies – Small files placed on Your Device. You may refuse Cookies through Your browser settings; however, some features of the Service may not function properly.
• Web Beacons – Small electronic files (also called clear GIFs, pixel tags, or single-pixel GIFs) that help count users, monitor page visits, email opens, and website performance.

Cookies may be either Persistent Cookies or Session Cookies.

• Persistent Cookies remain on Your device after You go offline.
• Session Cookies are automatically deleted when You close Your browser.

Where required by law, We use non-essential Cookies (such as analytics, advertising, and remarketing Cookies) only with Your consent. You may withdraw or change Your consent at any time through Our cookie preferences tool (where available) or through Your browser settings.

We use both Session and Persistent Cookies for the purposes described below.

Necessary / Essential Cookies

• Type: Session Cookies
• Administered By: Us
• Purpose: These Cookies are essential for providing services through the Website, authenticating users, and preventing fraudulent use of user accounts.

Cookies Policy / Notice Acceptance Cookies

• Type: Persistent Cookies
• Administered By: Us
• Purpose: These Cookies identify whether users have accepted the use of Cookies on the Website.

Functionality Cookies

• Type: Persistent Cookies
• Administered By: Us
• Purpose: These Cookies remember Your preferences, such as language or login details, providing a more personalized experience.

For more information about Cookies and Your choices regarding them, please refer to Our Cookies Policy or the Cookies section of this Privacy Policy.

Use of Your Personal Data

The Company may use Your Personal Data for the following purposes:

• To provide and maintain Our Service, including monitoring the usage of the Service.
• To manage Your Account, allowing You to access features available to registered users.
• For the performance of a contract, including fulfilling purchases, products, or services requested through the Service.
• To contact You via email, telephone, SMS, or other electronic communication regarding updates, security notices, products, or services.
• To provide news, special offers, and promotional information related to products or services similar to those You have purchased or enquired about, unless You opt out.
• To manage Your requests and respond to inquiries submitted by You.
• For business transfers, including mergers, acquisitions, restructuring, financing, or sale of Company assets.
• For other business purposes, including data analysis, identifying usage trends, evaluating marketing campaigns, and improving Our products and services.

Sharing Your Personal Data

We may share Your Personal Data in the following situations:

• With Service Providers to monitor and analyze the Service or communicate with You.
• For business transfers during mergers, acquisitions, or asset sales.
• With Affiliates, who are required to comply with this Privacy Policy.
• With business partners to offer products, services, or promotions.
• With other users when You voluntarily share information in public areas of the Service.
• With Your consent for any additional purpose approved by You.

Retention of Your Personal Data

The Company retains Your Personal Data only for as long as necessary to fulfill the purposes described in this Privacy Policy and to comply with legal obligations, resolve disputes, and enforce agreements.

Where possible, We apply shorter retention periods and may delete, anonymize, or aggregate data once it is no longer required.

Account Information

• User Accounts: Retained during the account relationship and for up to 24 months after account closure.

Customer Support Data

• Support Tickets & Correspondence: Up to 24 months after ticket closure.
• Chat Transcripts: Up to 24 months for quality assurance and training.

Usage Data

• Website Analytics Data: Up to 24 months.
• Server Logs: Up to 24 months for security monitoring and troubleshooting.

Personal Data may be retained for longer if required for:

• Legal obligations.
• Defending or establishing legal claims.
• Your explicit request.
• Technical backup limitations.

You may contact Us to request information regarding the retention period of Your Personal Data.

Deletion and Anonymization

When retention periods expire, We securely handle Personal Data using the following methods:

• Deletion: Personal Data is permanently removed from Our systems.
• Backup Retention: Encrypted backup copies may remain temporarily for disaster recovery or legal compliance.
• Anonymization: Personal Data may be converted into anonymous statistical information that cannot identify You.

Transfer of Your Personal Data

Your Personal Data may be processed at the Company’s offices or other locations where parties involved in processing operate.

This may involve transferring information to jurisdictions with different data protection laws.

Where required by law, We implement appropriate safeguards to ensure that Your Personal Data remains protected and is processed in accordance with this Privacy Policy.

Delete Your Personal Data

You have the right to delete or request deletion of the Personal Data We have collected about You.

Where available, You may update, amend, or delete Your information by logging into Your account and visiting the account settings section.

You may also contact Us directly to request access to, correction of, or deletion of Your Personal Data.

Please note that We may retain certain information where required by law or where We have another lawful basis for processing.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition, or sale of assets, Your Personal Data may be transferred. We will notify You before such transfer becomes effective.

Law Enforcement

The Company may disclose Your Personal Data where required by law or in response to valid requests from public authorities, including courts or government agencies.

Other Legal Requirements

The Company may disclose Your Personal Data where necessary to:

• Comply with legal obligations.
• Protect and defend the rights or property of the Company.
• Prevent or investigate possible wrongdoing related to the Service.
• Protect the safety of users or the public.
• Protect against legal liability.

Security of Your Personal Data

The security of Your Personal Data is important to Us. We use commercially reasonable measures to protect Your information.

However, no method of transmission over the Internet or electronic storage is completely secure. Therefore, while We strive to protect Your Personal Data, We cannot guarantee its absolute security.

Use of Your Personal Data

The Company may use Your Personal Data for the following purposes:

• To provide and maintain Our Service, including monitoring the usage of the Service.
• To manage Your Account, allowing You to access features available to registered users.
• For the performance of a contract, including fulfilling purchases, products, or services requested through the Service.
• To contact You via email, telephone, SMS, or other electronic communication regarding updates, security notices, products, or services.
• To provide news, special offers, and promotional information related to products or services similar to those You have purchased or enquired about, unless You opt out.
• To manage Your requests and respond to inquiries submitted by You.
• For business transfers, including mergers, acquisitions, restructuring, financing, or sale of Company assets.
• For other business purposes, including data analysis, identifying usage trends, evaluating marketing campaigns, and improving Our products and services.

Sharing Your Personal Data

We may share Your Personal Data in the following situations:

• With Service Providers to monitor and analyze the Service or communicate with You.
• For business transfers during mergers, acquisitions, or asset sales.
• With Affiliates, who are required to comply with this Privacy Policy.
• With business partners to offer products, services, or promotions.
• With other users when You voluntarily share information in public areas of the Service.
• With Your consent for any additional purpose approved by You.

Retention of Your Personal Data

The Company retains Your Personal Data only for as long as necessary to fulfill the purposes described in this Privacy Policy and to comply with legal obligations, resolve disputes, and enforce agreements.

Where possible, We apply shorter retention periods and may delete, anonymize, or aggregate data once it is no longer required.

Account Information

• User Accounts: Retained during the account relationship and for up to 24 months after account closure.

Customer Support Data

• Support Tickets & Correspondence: Up to 24 months after ticket closure.
• Chat Transcripts: Up to 24 months for quality assurance and training.

Usage Data

• Website Analytics Data: Up to 24 months.
• Server Logs: Up to 24 months for security monitoring and troubleshooting.

Personal Data may be retained for longer if required for:

• Legal obligations.
• Defending or establishing legal claims.
• Your explicit request.
• Technical backup limitations.

You may contact Us to request information regarding the retention period of Your Personal Data.

Deletion and Anonymization

When retention periods expire, We securely handle Personal Data using the following methods:

• Deletion: Personal Data is permanently removed from Our systems.
• Backup Retention: Encrypted backup copies may remain temporarily for disaster recovery or legal compliance.
• Anonymization: Personal Data may be converted into anonymous statistical information that cannot identify You.

Transfer of Your Personal Data

Your Personal Data may be processed at the Company’s offices or other locations where parties involved in processing operate.

This may involve transferring information to jurisdictions with different data protection laws.

Where required by law, We implement appropriate safeguards to ensure that Your Personal Data remains protected and is processed in accordance with this Privacy Policy.

Delete Your Personal Data

You have the right to delete or request deletion of the Personal Data We have collected about You.

Where available, You may update, amend, or delete Your information by logging into Your account and visiting the account settings section.

You may also contact Us directly to request access to, correction of, or deletion of Your Personal Data.

Please note that We may retain certain information where required by law or where We have another lawful basis for processing.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition, or sale of assets, Your Personal Data may be transferred. We will notify You before such transfer becomes effective.

Law Enforcement

The Company may disclose Your Personal Data where required by law or in response to valid requests from public authorities, including courts or government agencies.

Other Legal Requirements

The Company may disclose Your Personal Data where necessary to:

• Comply with legal obligations.
• Protect and defend the rights or property of the Company.
• Prevent or investigate possible wrongdoing related to the Service.
• Protect the safety of users or the public.
• Protect against legal liability.

Security of Your Personal Data

The security of Your Personal Data is important to Us. We use commercially reasonable measures to protect Your information.

However, no method of transmission over the Internet or electronic storage is completely secure. Therefore, while We strive to protect Your Personal Data, We cannot guarantee its absolute security.